Through The Lens

Marketing, especially in creative spaces, isn’t just about visibility. It’s about alignment. The visuals, the messaging, the content, the experience, they all have to speak to each other.

First things first, I am a Virgo and the oldest out of my siblings, so project management has been my thing long before I had a title for it. I’m also an artist, so I understand how an artist’s mind works. I’m intuitive, too, which allows me to quickly tap into how different creatives move and create.

Photo by - Sandra Sonik I was part of a community art exhibition centered on reclaiming untold stories within the Latine community. A space where our histories, experiences, and voices could exist fully and honestly.

I’m not someone who just shows up to capture content and leave. I’m paying attention to the energy in the room, to the conversations happening in between moments, to the way people move when they feel safe, seen, or inspired.

When Sketzii first asked me to assist with the Isabela Paseo Pablo Perez Mural Project, I had no idea how deeply this experience would impact me. I’d never held an "official" project manager title, but as the eldest child of a single mom (and a Virgo, let’s be real), I’ve basically been managing projects my whole life.